Innovation Inspired By Nature

 Boca Cosmetics Group, BCG, develops and manufactures innovative quality hair care products that combine natural ingredients with advanced technology to deliver healthy, shiny, and beautiful looking hair.

Zelo, BCG's consumer brand, is a brazilian keratin line of products that are 100% formaldehyde, salt and sulfate free. The company first developed Zelo Keratin Smoothing Kit, launching for the first time on HSN, Home Shopping Channel in 2012. The kit consisting of a Clarifying Shampoo and Action Keratin, gives women salon results at home, leaving the hair smooth and frizz free lasting up to 30 washes. Unlike relaxers, Zelo loosens tight curls without permanently altering hair structure, allowing you to return to your curls when you want. The smoothing solution is also great on all hair types, featuring a formulation that contains keratin, cysteins, antioxidants and the natural oils needed for shiny, sleek, luxurious looking hair. In addition, Zelo is safe to be used on chemically processed hair including: relaxed, texturized, bleached, highlighted, colored, and dyed hair.

The line now has supporting products that include a keratin shampoo and conditioner as well Velvet Gloss thermo protector, all great additions to support smooth hair. Today, Zelo hair care products can be found in select Target stores nationwide as well as the Navarro pharmacies of South Florida. The brand not only provides a product that is safe while delivering optimum results, but also offers a support system to its customers. Zelo customers have access to our in-house stylist via phone or chat Monday- Friday 9 am to 5:30 pm. Our stylist is here to answer questions, give advice, and styling techniques. Zelo is continuing to grow, with plans to expand while continuing to provide women with the best hair care products in the market that are safe and easy to use with great results.